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Influencer Marketing

5. personal identity, personal branding and social media An influencer is an individual who has the power to affect others because of his/ her authority, position, simple fame or relationship with his/her audience. Nowadays they are strongly related with social media. Over the last decade we have seen social media grow rapidly in importance.  According to the August 2017 Global Digital Statshot from We Are Social and Hootsuite, 3.028 Billion people actively use social media - that’s 40% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making. A lot of influencers have built a reputation for their knowledge and expertise on a particular topic. We can see them for example in youtube, where they make regular posts talking about their topic of expertise. Some other influencers in social media just gain followers for their aspect, look and clothing style and they gain followers posting pictures in instagram...

New journalism

4. New media and journalism Journalism changed a lot through the years. it has been Incorporated and adapted to the new digital era. Back in the day, you would wait for the news at eight in the morning to get the top headlines from around the world. Only the most important events of the last days. This system changed  drastically. The most basic change it’s been the digitalization of the newspapers. Not having to buy a physical copy or waiting an entire day for the next number. Nevertheless, one of the biggest change is that the new technology improved the convenience people have in accessing news. it has introduced an instantaneous way of accessing news through social media. Every second there is an infinite number of information, news through multiple news channels all around different sites. New media journalism has the potential of reaching larger audiences in a shorter period of time. But additionally, has allowed a greater interaction between journalists and readers...

The social power of internet

3 Web 2.0 and social movements The web 2.0 connected all the internet users. It is a unique way to interact with other people of all around the world in a fast and effective way. This gave people a massive power of communication, an effective tool for mobilizing people to participate. This is way web 2.0 play an important role in social movements. The findings showed that social media improved the social capital which moderates the relationship between social media use and social movement participation. Twitter, Facebook, Instagram, and Google have all been cited as important components in social revolutions, including those in Tunisia, Egypt, Iceland, Spain, and the global Occupy movement. The web 2.0 has not only been a tool, it has created a new society, a meaning on its own. We can see all this reflected in a curious event that is taking place right now all over the internet. A few month ago, an internet battle started. The battle between the YouTube number one, Pewdiepie...

The world’s approach to privacy

2 Online privacy There’s not a global way to approach the online privacy. Depending on the region there’s different politics and laws. In Europe, the responsibility of data privacy belongs to every and each one of the individual users. They believe in the “Privacy by default”. Recently, the European Union replaced the 1997 Data Protection Directive, with the new GDPR, General Data Protection Regulation. With this update, Europe is trying to balance the digital freedom with the citizens’ privacy rights. This give to the pleople the tools they need to control the data collected about them. One of the basic rules for Europe is “The right to be forgotten” and have data removed from search engines if the person ask for it. The US, instead, believes that digital privacy is the responsibility of the technology companies. US citizens don't have as much control about their privacy as Europe. Some people say this this freedom afforded to tech companies is the triumph of the free ma...

The company introduction to the digital world

1 Origins and transformation of digital culture The digital culture is been growing incredibly in the last decade. The world have experienced a change in all of its aspects. Companies have been running in a certain way, but they realized that they had to allow a transformation on their status quo. They have realized that they need better technology, they need to make everything more agile because their customers, people with a strong digital culture, are demanding the same rapid response that these smaller startups are offering. A rapid response according to the nowadays world. To give them all the services as fast as possible in the best way and directly to their smartphones. Around the 80% of the companies fail in their digital transformation attempt. There are a number of mistakes that companies do in this process. First of all, usually they focus on technology, they assume that an app will do. And in many cases an app fix a specific business problem, but the real issue is muc...