Influencer Marketing
5. personal identity, personal branding and social media An influencer is an individual who has the power to affect others because of his/ her authority, position, simple fame or relationship with his/her audience. Nowadays they are strongly related with social media. Over the last decade we have seen social media grow rapidly in importance. According to the August 2017 Global Digital Statshot from We Are Social and Hootsuite, 3.028 Billion people actively use social media - that’s 40% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making. A lot of influencers have built a reputation for their knowledge and expertise on a particular topic. We can see them for example in youtube, where they make regular posts talking about their topic of expertise. Some other influencers in social media just gain followers for their aspect, look and clothing style and they gain followers posting pictures in instagram...