The social power of internet

3 Web 2.0 and social movements

 The web 2.0 connected all the internet users. It is a unique way to interact with other people of all around the world in a fast and effective way. This gave people a massive power of communication, an effective tool for mobilizing people to participate. This is way web 2.0 play an important role in social movements.

The findings showed that social media improved the social capital which moderates the relationship between social media use and social movement participation.

Twitter, Facebook, Instagram, and Google have all been cited as important components in social revolutions, including those in Tunisia, Egypt, Iceland, Spain, and the global Occupy movement.

The web 2.0 has not only been a tool, it has created a new society, a meaning on its own. We can see all this reflected in a curious event that is taking place right now all over the internet.

A few month ago, an internet battle started. The battle between the YouTube number one, Pewdiepie, with more than 70 million subscribers against the Indian channel T-Series.

Pewdiepie is a YouTube called Felix that makes blogs, video game and meme related videos. He has been the number one in the YouTube community for decades with millions of fans. Suddenly a fast growing channel appeared, T-Series. An Indian corporates that shares Bollywood film trailers and music videos. This channel almost surpassed Pewdiepie in subscribers and all the internet supported Pewdiepie.

This is not only a fight for your favorite channel, this is the fight of the essence of the internet. The fight between the youtube original being, the single small man working hard against the big corporation with employees and an entire roster full of musical artists and Bollywood superstars that it relies on to pump out as many as half a dozen highly produced music videos per day.


Internet users did all they could to fight and make Pewdiepie gain as many subscribers as possible so he could remain the YouTube ambassador. Thousands of videos in YouTube and newspapers talking about it. People putting ads on TV, radio, central mall screens, big street panels, trucks. People making songs about Pewdiepie. Tweets and retweets, Facebook pages, comments. People putting papers in the street asking others to subscribe. Thousands of memes about it. Some hackers even hacked 50.000 printers to print publicity for Pewdiepie.

Comentarios

Publicar un comentario

Entradas populares de este blog

New journalism

4. New media and journalism Journalism changed a lot through the years. it has been Incorporated and adapted to the new digital era. Back in the day, you would wait for the news at eight in the morning to get the top headlines from around the world. Only the most important events of the last days. This system changed  drastically. The most basic change it’s been the digitalization of the newspapers. Not having to buy a physical copy or waiting an entire day for the next number. Nevertheless, one of the biggest change is that the new technology improved the convenience people have in accessing news. it has introduced an instantaneous way of accessing news through social media. Every second there is an infinite number of information, news through multiple news channels all around different sites. New media journalism has the potential of reaching larger audiences in a shorter period of time. But additionally, has allowed a greater interaction between journalists and readers...
Leer más

Influencer Marketing

5. personal identity, personal branding and social media An influencer is an individual who has the power to affect others because of his/ her authority, position, simple fame or relationship with his/her audience. Nowadays they are strongly related with social media. Over the last decade we have seen social media grow rapidly in importance.  According to the August 2017 Global Digital Statshot from We Are Social and Hootsuite, 3.028 Billion people actively use social media - that’s 40% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making. A lot of influencers have built a reputation for their knowledge and expertise on a particular topic. We can see them for example in youtube, where they make regular posts talking about their topic of expertise. Some other influencers in social media just gain followers for their aspect, look and clothing style and they gain followers posting pictures in instagram...
Leer más

The world’s approach to privacy

2 Online privacy There’s not a global way to approach the online privacy. Depending on the region there’s different politics and laws. In Europe, the responsibility of data privacy belongs to every and each one of the individual users. They believe in the “Privacy by default”. Recently, the European Union replaced the 1997 Data Protection Directive, with the new GDPR, General Data Protection Regulation. With this update, Europe is trying to balance the digital freedom with the citizens’ privacy rights. This give to the pleople the tools they need to control the data collected about them. One of the basic rules for Europe is “The right to be forgotten” and have data removed from search engines if the person ask for it. The US, instead, believes that digital privacy is the responsibility of the technology companies. US citizens don't have as much control about their privacy as Europe. Some people say this this freedom afforded to tech companies is the triumph of the free ma...
Leer más