The company introduction to the digital world

1 Origins and transformation of digital culture

The digital culture is been growing incredibly in the last decade. The world have experienced a change in all of its aspects.

Companies have been running in a certain way, but they realized that they had to allow a transformation on their status quo. They have realized that they need better technology, they need to make everything more agile because their customers, people with a strong digital culture, are demanding the same rapid response that these smaller startups are offering. A rapid response according to the nowadays world. To give them all the services as fast as possible in the best way and directly to their smartphones.

Around the 80% of the companies fail in their digital transformation attempt. There are a number of mistakes that companies do in this process. First of all, usually they focus on technology, they assume that an app will do. And in many cases an app fix a specific business problem, but the real issue is much more deep. At any rate, an app can not run properly without investing in organization capabilities that ensure their impact.

Technology is a key strategy and for sure make it easy to improve towards a digital culture, but it’s not the only component. This has to be in harmony with the mindset and processes change, the build of the culture around it.

A company succeed when they put the cultural changes. There have to be a change in the way people work and behave. You have to foster digital culture characteristics, such as centricity, responsiveness or breaking down the silos that traditionally exists. Your employees have to work with the technology to support its strategic intent. They have to be comfortable with with the new technology and the change.

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